High School 30/6/23: The Power of Influencers: Protecting Our Children Online

I wanted to share some valuable insights from a recent conference that I attended, where we had the privilege of hearing from the e-safety Commissioner. The discussion centered around the various challenges our young people face in the realm of social media. Our ultimate goal is to foster an environment where all our students can use technology respectfully. While online bullying is a concern that often comes to mind, there are also other issues that influence our children, particularly the influence of social media influencers.

In today’s fast-paced digital world, social media influencers have emerged as powerful individuals who possess the ability to shape opinions and beliefs due to their strong connections with audiences. Undoubtedly, attention has become a valuable commodity in this context.

Yet, the impact of social media influencers on youth mental health has become a growing concern. A recent case that has raised alarm is the controversial actions and statements of Andrew Tate. His rise to fame has made him a polarizing figure, garnering a significant following, primarily consisting of young males. Educators and families alike have expressed urgent concerns about the damaging nature of Tate’s content, fearing that his messages may radicalize students and contribute to a generation of young men with regressive and harmful beliefs.

It is essential that we acknowledge the adverse effects of social media influencers on young people. Often, they find themselves comparing their own lives to the idealized versions presented by these influencers, which can lead to feelings of inadequacy, low self-worth, and dissatisfaction. Moreover, social media algorithms may expose them to inappropriate or harmful content, such as explicit material, promotion of harmful behaviors, or distorted perceptions of body image and mental health.

As parents and carers, we should aim to guide our young people in their social media use and foster open communication. Be curious and seek to understand why they might be drawn to radical influencers like Andrew Tate, actively working together to find a solution and understanding. While it is important to note that not all influencers have a negative impact, parents play a crucial role in ensuring a balanced approach to social media. By actively modeling kindness, respect, and positive values, parents and carers can help counter the influence of radical influencers and contribute to a healthier use of social media (including a better portrayal of masculinity than Andrew Tate).